Amazon has been fined a sum of $30 million after being found guilty of violating the privacy of its users through its Alexa and Ring devices. An investigation revealed that the company allegedly failed to remove children's recordings despite their parents' requests, which is a clear violation of privacy.
The agreement was reached between Amazon and the Federal Trade Commission (FTC) after the authorities received multiple complaints about the company's position of not removing the recordings of the children of its users. The reason behind the refusal to remove the information was to use the data to improve their algorithm in relation to the way children speak.
Samuel Levine, director of the FTC's Bureau of Consumer Protection, accused Amazon of “misleading parents, keeping children's recordings indefinitely and disobeying parental removal requests” . Levine also pointed out that Amazon had sacrificed the privacy of its users for the sake of profit.
The revelation that Amazon did not delete the children's recordings Despite parental requests is cause for concern and raises serious questions about the trust users can place in the company.
Privacy and the protection of personal data are fundamental rights that must be respected by all companies, especially when it comes to sensitive information, such as children's audio recordings.
This $30 million fine imposed on Amazon is a stark reminder that companies must comply with privacy regulations and treat personal data responsibly. It is also a reflection call for users, who should be aware of the risks associated with the use of Internet-connected devices and ensure that their privacy is protected at all times.