Netflix reported that at the end of the third quarter of 2022 they registered an increase of 2.4 million subscribers, ending the drop in users that the platform had been experiencing this year.
The figures announced by the company during its last presentation of results made this Thursday are significantly higher than the expectations that the platform handled, which estimated that between the months of July and September it would add just over a million new users . The good news for Netflix goes beyond the increase in subscribers, as another interesting piece of information provided by the company is that the growth it experienced occurred in all markets, which indicates that global interest in its productions is returning to the levels seen before 2022.
With these 2.4 million new subscribers, Netflix adds a total of 223 million users worldwide, which allows it to remain the largest streaming platform on the market, well ahead of Disney Plus, its closest competitor, which still fails to overcome the barrier of 200 million users.
“We are still not growing as fast as we would like. We're building momentum, we're pleased with our progress, but we know we still have a lot of work to do,” said Spencer Neumann, Netflix's chief financial officer.
According to Netflix, the market where it registered the best performance was Asia-Pacific, where it managed to add 1.43 million subscribers, while in the United States and Canada the growth was more modest with only 100,000 new users. However, the fact that the company remained on positive ground in the United States is an important fact, since in the last year this market had been one of the hardest hit by the exodus of subscribers.
One of the reasons for the success experienced by Netflix in the last quarter was the launch of the Korean series Woo, which has been very well received by the public. This directly explains the rise of the platform in the Asian market.
“The key is to please the subscribers. We have always focused on winning the competition to watch every day. When our shows and movies excite our members, they tell their friends about it and then more people watch, join and stay with us,” said Reed Hastings, CEO of Netflix.